Saturday, November 14, 2009

Smart Customers Who Think Ahead

This Past week was very busy for us here at the Clipper Shack. Mike had several scheduled Nipper Sharpening Training Sessions. Mike enjoys the hands on training sessions because it is done by using the one-on-one method of training. We really get to meet a lot of interesting people. Our customer base comes from many very diversified ethnic backgrounds. We love learning about our customers cultures and stories of perseverance. Recently we had a very nice Latin man from South FL come for training and he told us some interesting facts on Nipper Sharpening in his area. He told us that in his location of South FL, the Nail Salons / beauty salons and Nail Techs seem to like the better quality nippers, He said they have tried the cheaper nippers but they were not satisfied with how they work even when they are new. So most all of the Nail Techs buy the $18 to $25 nippers. The nail techs want to have their good nippers sharpened but finding someone who "consistently" can sharpen them was hard to find. (this prompted him to start his nipper sharpening side job business) He decided to purchase our nail nipper sharpening systems and he came to Ohio for his FREE hands on training session. He did a fantastic job. He was here about 4 hours learning how to first identify what is wrong with the nippers BEFORE he began to sharpen them ( this is a big key to nipper sharpening) once he was really good at understanding how to identify problem nippers , he would correct and sharpen them using the nail nipper sharpening system,. This man did his homework, He went to beauty and nail salons in his area and asked permission to bring their nippers with him to his Training Class, he got the girls to give him their damaged and dull nippers. ( he kept them all marked and named so that he could return the correct nippers to the right nail tech ) By the time he was finished with his FREE hands on Training, he had fixed and repaired and sharpened all 30 pairs of nippers. He was thrilled. Not only did this give him great confidence but also he also made $7.00 for each of the 30 nippers he sharpened while he was here for his FREE Training Session. This also gave him a real idea of what types of problems he would see in the actual field. Our south FL customer told us that in his research he discovered that their was only one other guy in his area that could sharpen nippers consistently and that he was charging $8.00 a nipper. This other nipper sharpening guy would ONLY sharpen the nippers he sells to the nail techs. So the South FL guy decided he would charge $7.00 and he would sharpen all brands no matter where the nail techs purchased their nippers. I think his business strategy will pay off for him. I also think that doing his homework ahead of time and asking to bring the dull and damaged nippers with him for the FREE training was a great idea. He knows alot of about is area. Not all nipper sharpeners get to charge $7.00 a pair.

Knowing your area will help you determine your price you will charge for your services.